I live in Los Angeles, and what we lack in public transportation we make up for in endless tangles of freeways. My car is like my second home/office: So much of my time is spent traversing the city in it, so when I’m shopping for a car, I want to ensure it not only feels great to drive, but that it has features that make my life easier.
So it was a thrill to partner with Autotrader, who just released their annual Best New Cars list, highlighting cars that balance value, performance and cutting-edge tech. Autotrader is a go-to resource when you’re car shopping, helping you find a perfect car from a wide range of dealers and private sellers. Plus, their Best New Cars list calls out the best safety and technology features that make driving safer, more efficient, and more connected than ever.
For me, technology on the road isn’t a luxury, it’s a necessity— I want my car to help me keep my eyes on the road with voice commands or head-up displays, and if it syncs with my calendar and can pull my next meeting location from my calendar app and send me there, even better. I want easy ways to charge my phone, connect to Wifi in those in-between moments throughout the day, and power outlets to keep my devices charged too, please. These features improve my way of life, and keep me productive throughout the day. And leveraging the latest technology to keep me safe while driving, like collision detection and automatic emergency braking, is a must.
The new tariffs kicked in last week, and suddenly buying a car became a lot more challenging (and expensive), so my partnership with Autotrader has taken on a whole new relevance. I have a handful of friends who hustled to buy a car this week, before the tariffs kicked in. For the rest of us, it’s time to brace for impact: The 25% tariff will affect car prices, maintenance costs, and market dynamics. Car prices are predicted to rise between $5,000 and $10,000 according to an estimate from Wedbush Securities.

If you are shopping for a car in this post-tariff landscape, here’s how to approach car shopping now, and a look at Autotrader’s standout models of the year.
Act Fast to Avoid Price Hikes
Tariff-related price increases won’t appear overnight, but as new shipments arrive, costs will inevitably rise. Vehicles already on dealer lots won’t have the added levy, so if you’re in the market, act quickly and choose something that’s already on the lot for the best deal.
Each Car Brand is Handling Tariffs Differently
Some manufacturers are holding prices steady for certain models or until a specific date, while others may adjust pricing immediately. Research how your preferred brand is responding to tariffs to make the most informed buying decision.
Tariffs will ultimately impact used car prices too
If these tariffs remain in place long term, they could push many buyers out of the new car market, causing a ripple effect that also drives up used car prices. Right now, used cars might look like the right move, but don’t wait to find out that used cars have jumped in price too.

Expand Your Search
If local dealers aren’t offering competitive pricing, consider expanding your search radius. Some regions may experience slower price adjustments, allowing you to find a better deal. A tool like Autotrader can help you search a wide range of dealers and private sellers to find a price that works for you.
Look at Total Cost of Ownership
Higher vehicle prices mean it’s more important than ever to factor in long-term costs like fuel efficiency, insurance, and maintenance. Hybrid and electric models could offer savings in the long run, so have a look at some of Autotrader’s choices for best EV cars, like the luxe Cadillac Escalade IQ, the more affordable Honda Civic Hybrid, or the Hyundai Ioniq 9, a futuristic take on a family car.
Consider Certified Pre-Owned (CPO) Options
With new car prices rising, certified pre-owned vehicles offer a balance between cost savings and reliability. Many CPO models come with manufacturer-backed warranties and rigorous inspections. Autotrader allows you to search for certified cars, just remember that since tariffs will also affect used cars over time, securing a CPO vehicle before prices climb is a smart move.
Private Sellers May Offer Better Deals
As demand for used cars increases, bargains may be harder to find at dealerships. Private sellers, however, often price their vehicles lower to secure a quick sale. Autotrader allows buyers to compare private seller listings with dealership prices.
Be Flexible on Your Choice of Car
Supply chain issues and tariffs may make some models scarce or significantly more expensive. Being open to alternative brands, trims, or vehicle types could help you secure a better deal without overpaying.
Thanks to Autotrader for this timely partnership! Have a look at their Best New Cars of 2025, and good luck with car shopping in this crazy time!