Amazon Is Killing It with Curating Pretty Things

There’s no denying that Amazon has completely changed the shop-from-home game. You can have pretty much anything delivered to your doorstep within a matter of hours (things are especially sweet if you’re a Prime Member).

Amazon is genius if you know what you want, but a little bit of a nightmare if you don’t… their massive product selection is daunting to say the least. Recently encountered this when I was gift shopping… and that’s when I finally clicked on the New & Interesting Finds banner I had been ignoring for months.

I was swept away to a cascading, well-curated feed of Amazon’s coolest and most visually appealing products— a dream come true for this aesthete who’s a sucker for pretty, giftable things. The selection is updated daily, so you have always fresh finds at your fingertips, and aside from the larger categories up to of things like gadgets, little kids, planters, and pets, there are even quirkier curations in the feed (today’s feed revealed felted finds, warm & cool vibes, and the unbearably-chic unusually noir.

You can heart your favorites to save them for later and even curate your own collections if you’re so inclined. Amazon, like always, you’re making it easier for me to fill my cart. Uh, thank you?

Here are some fun finds I have my eye on. You’ll likely get hooked on the stream once you click through, but IMO that’s a good thing. #endlessscrolling