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Want to try a $71 million hair dryer?

Dyson Supersonic Hairdryer

Category-defying, sleek, innovative, futuristic…the Dyson Supersonic just may be the Tesla of hair dryers.

To create it, the company, better known for its vacuums, reportedly invested $71 million in building an entire hair lab, where 103 engineers worked for four years developing technology that would improve a product that’s looked and functioned pretty much the same for decades.

Sooo, what did they come up with that’s so ridiculously pricey innovative?

The engineers created a digital motor that’s super tiny compared to the bulky one normally encased in dryer heads, so the Supersonic is much lighter (and drying your hair may no longer feel like the arm toning section of barre class). You guys know I’m partial to my DevaFuser, but having a lighter dryer is definitely a plus, especially when traveling. 

Supersonic in Limited Edition Case

It kind of looks like a stainless steel donut on a stick, and Dyson says that “air multiplier” technology means you’ll get a high-pressure, concentrated stream of air that will dry tresses quickly, without frizz. It’s also quiet (more engineering, natch), and comes with three attachments that snap right on using magnets—a smoothing nozzle, a styling concentrator, and a diffuser for waves and curls.

The only catch (sigh) is the price. At $400, the Supersonic is a serious investment. Then again, it comes with a two-year warranty and maybe it’ll lead to fewer visits to DryBar?

We’ll have to wait a few more months for the Supersonic to hit the shelves. Sign up here if you want to know the minute it’s available.

Would you spend $400 on a high-tech hair dryer if it really worked? Share, in the comments, and let me know if you’ve got other innovative beauty products I should know about.

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