You feel the shopping pressure as soon as the first Black Friday subject line arrives in your inbox: What do I need? What DON’T I need? How much of this holiday frenzy can my wallet take?!
With so many deals and savings to comb through, it can feel so daunting to know where to start. But if you’re going to get up at the crack of dawn—or get in line at midnight on Thanksgiving when your belly is still full of turkey and stuffing—you at least want to be organized about it, right?
To make your shopping easier, we narrowed the savings down to the top 10 best deals of the day. Whether you’re looking for a new TV or a new cashmere sweater, there are lots of savings to be had.
10. Amazon Echo (Save $40)
If you’ve been holding off on joining the voice assistant revolution, now’s your chance to add the all-new Amazon Echo (second generation) to your home for under $100. The Echo connects to Alexa to play music, make hands-free phone calls, set cooking timers, tell you the weather and more. The latest model features a new speaker complete with Dolby processing for extra crisp sound, not to mention seven internal microphones so that your commands are heard from every direction. Also cool: The fact that the device now syncs with more third party devices and apps (think Sonos and Uber) than ever before.
9. Sonicare Series 2 Plaque Control Rechargeable Toothbrush (Save $50)
You hem and haw over this splurge every time you hit up the dentist. Now’s the time to invest given that on Black Friday it will be half off. The dynamic pulse of the brush drives fluid between teeth for a deeper clean while the angled brush head enables easier access to back teeth. There’s even an automated timer to help make sure you meet the recommended brushing time.
8. Motorola Video Baby Monitor (Save $70)
Top-notch tech aside, new parents gravitate toward this baby monitor from Motorola thanks to the video quality and 2.8-inch display, which allows you to see detailed crib movement at a glance and with infrared night vision so you don’t have to turn on a light and wake the baby up. This baby monitor also comes with two-way audio and the ability to monitor the temperature of the nursery from afar.
7. J. Crew Cashmere Zip-Front Hoodie (Save $95)
The retailer is offering 40 percent off everything on Black Friday this year, plus 50 percent off final sale items—aka now’s the time to scour the racks (or shop online) for not just cashmere sweaters, but a new wool coat, hat, boots and more. The sale goes from November 22 to 28, so you have a bit of a buffer if you can’t make it to the store day of.
6. Bose QuietComfort 25 Acoustic Noise Cancelling Headphones (Save $120)
Holiday travel never felt this good—especially when you can block the sound of irritating passengers and crying babies out. These noise-cancelling headphones are not only lightweight, they cancel out the sound of a roaring engine on a plane. Even better, if the AAA battery runs out, you can still enjoy music without noise reduction. A win-win.
5. Fujifilm Instax Mini 9 Camera Bundle (Save $25)
This throwback camera—modernized with new features like a selfie mirror—is an easy gift for the Instagram-loving crowd. This bundle includes a Macro lens attachment for close-ups, but you’ll have to buy the film to print your pics separately.
4. AllModern Area Rugs (Save Up to 70 Percent)
It’s a home décor necessity, but one that can do some serious damage to your wallet. On Black Friday, plan to have the square footage of your living space (or any other room you’ve been desperately seeking an area rug for) at the ready so that you can take advantage of savings on a range of rugs ranging from distressed to braided and more. (FYI, the 70 percent discount applies to select styles site-wide.)
3. Nikon D3400 DSLR Bundle (Save $400)
It’s all about the bundle. On Black Friday, package DSLR deals—like this one from Nikon—include everything from AF-P DX 18 to 55 millimeter and 70 to 300 millimeter lenses to a free memory card and camera bag. When you think about it, that’s all gear you’d eventually be shelling out for separately. Buy it all together and save.
2. Samsung 50-Inch 4K Ultra HD TV (Save $300)
4K TVs are the future and, while you can grab similar deals this Black Friday on 1080p TVs, there’s no better day to upgrade to the latest technology in your home. This 4K model features a 4K color drive, 2160p resolution for picture perfect (and eerily sharp) HD images, built-in Wi-Fi so you can seamlessly stream TV shows and movies and more.
1. iPhone 8/8 Plus (Save $250)
The bottom line: Apple really doesn’t offer too many sales. Still, retailers are finding ways to up the ante for upgrading your smartphone on Black Friday. Case in point: Target is offering a $250 gift card to anyone who buys an iPhone 8 or 8 Plus on Black Friday this year. So, if you’re planning to splurge on a new Apple smartphone, now’s the time to do it—then relish the $250 in-store gift card you can put together groceries, more gifts or any other incidentals you need year-round.